Founder · Operator · Builder

Building infrastructure for how brands and stories in Africa live in culture.

Adim Isiakpona is a founder and operator based in Lagos. Co-Founder and Group CEO of The People Company Group, and Co-Founder and Lead Creative of Capital Film Productions.

Lagos, Nigeria 17+ years across brand and business Google · Intel · HP alumnus
Adim Isiakpona portrait
Adim Isiakpona

A career built at the meeting point of brand, business and culture.

Adim believes the best work starts with the truth people tell us, not the story brands want to tell.

Over seventeen years, Adim has led brand marketing for global technology and consumer companies, run operating businesses from the inside, produced Nigerian film with commercial reach, and advised early-stage founders on brand and go-to-market. That work has taken him from HP, Intel and Google to the chief operating seat at KingMakers, and now to the group he runs today.

At The People Company Group, he leads four studios: Riquesa for experience design and events production; Duolibra for digital marketing and influencer engagement; Flipside Marketing for creative production, design and ideation; and Solv, a freelance platform matching talent to jobs in creative, marketing and hospitality. Group clients include Amazon, Google, Meta, Heineken, Colgate, Arla, OPPO, LG and Canon.

As Co-Founder and Lead Creative of Capital Film Productions, he helps finance and produce commercial Nigerian cinema. Executive producer on Gangs of Lagos and Brotherhood, associate producer on Sugar Rush, with more than a dozen other projects across the slate.

17+
Years in market
$53M+
Brand & ad revenue led
20+
Global & regional brands

Truth® Operating System.

Built on Truth®  ·  Led by People  ·  Measured by Cultural Engagement

People
lived reality
×
Insight
extracted meaning
=
Truth®
the strategic core
×
Connection
story · experience · utility
Cultural Engagement
Participation · Adoption · Conversation · Carry-through · Cultural presence
System Flow
People
Insight
Truth®
Connection
Cultural Engagement

The goal is not to be seen only. The goal is to be carried.

Four studios. One operating system.

The People Company Group is home to four studios. Each runs independently; all four are built on Truth®.

Studio 01
Experience design & events production

The experiential studio of the group. Large-format brand experiences and event production across Nigeria and the wider West African region, supported by a field network of regional coordinators, supervisors and a 500+ ad-hoc staff roster.

Work · Arla DANO · Amstel Malta · Heineken · Gulder
Learn more
Studio 02
Digital marketing, influencer engagement & events

A digital-first studio focused on performance and influence. Integrated digital campaigns, creator and influencer partnerships, and always-on content systems designed to move audiences from attention to action.

Work · Google · Meta · OPPO · LG
Learn more
Studio 03
Creative production, design & ideation

The creative studio of the group. Concept, art direction, design and production for campaigns, launches and brand systems; the craft layer that takes an idea from insight to the work people actually see.

Work · Amazon · Colgate · Canon · LUSH Hair
Learn more
Studio 04
Freelance tech jobs platform

A freelance platform matching talent to work in the creative, marketing and hospitality economy. Solv connects vetted freelancers with short-term roles, productised engagements and project-based work across West Africa.

Category · Creative · Marketing · Hospitality
Learn more

Brands he has had the privilege to work on.

Amazon
Google
Meta
OPPO
LG
Heineken
Arla / DANO
Colgate
Canon
Indomie
LUSH Hair
Munch It
Amstel Malta
Gulder
Desperados
Hypo
Beyond Limits
ZAGG
Nittol
Tiger

Seventeen-plus years across technology, media and creative industries.

2023 – Present
Co-Founder and Group CEO
The People Company Group · Lagos

Leads The People Company Group, home to four studios: Riquesa for experience design and events production, Duolibra for digital marketing and influencer engagement, Flipside Marketing for creative production and design, and Solv, a freelance platform matching talent to creative, marketing and hospitality roles. The group operates on a single system: Truth®.

Mar 2020 – Present
Co-Founder & Lead Creative
Capital Film Productions · Lagos

Co-founded CFP to invest in and produce commercial Nigerian film. Seven titles in the slate to date; capital deployed of ₦150.5M with returns of ₦225.1M, a 49% ROI on capital. Credits listed in Selected Credits below.

Apr 2022 – Aug 2023
Chief Operating Officer
KingMakers · Lagos

Owned the retention, CRM and customer experience engine.

  • Took customer retention from 35% to a sustained 70–85%.
  • Delivered 35% year-on-year revenue growth.
  • Restructured the cross-functional operating rhythm between product, marketing and operations.
Aug 2018 – Apr 2022
Head of Sales, West Africa
Google · Lagos

Led the West Africa sales organisation across mid-market and enterprise.

  • Closed $23M in ad sales in 2020.
  • Grew the business 45% YoY in 2021 and 66% YoY in 2022.
  • Launched the Kick-Start program: 84 clients in six months; scaled from $3M in 2020 to $20M in 2021.
  • Promoted in under two years; recognised with Google's Global Recognition Award as a production guru.
Aug 2012 – Jul 2018
Regional Brand Marketing Manager, Sub-Saharan Africa
Intel · Lagos

Six years building the Intel consumer and channel brand across the region.

  • Deployed $30M+ in brand investment across six sub-Saharan African markets over five years.
  • Drove 79% year-on-year lift in purchase intent across priority markets.
  • Intel EMEA Recognition Award, Q1 2013.
Mar 2007 – Jul 2012
Regional Brand Marketing Manager, West Africa
Hewlett-Packard · Lagos

First in-market brand marketing leadership role. Built HP's regional creative and media frameworks across West Africa and laid the foundation for the next decade of enterprise and consumer brand work.

The work, credited.

01

Education & Training

Executive training and formal study across global and regional institutions.

  • Quantic School of Business & TechnologyExecutive MBA, Distinction
    2020 – 2021
  • Chartered Institute of MarketingMCIM, Professional Member
    2017
  • Northwestern KelloggBusiness Marketing Strategy
    2016
  • Digital Marketing Institute, LondonProfessional Diploma
    2013
  • University of LiverpoolPostgraduate, Global Marketing
    2011 – 2014
  • Delta State UniversityBA, Mass Communication
    2002 – 2006
02

Recognition & Awards

External recognition and honours from global employers and industry bodies.

03

Film Credits

Selected titles produced through Capital Film Productions. Further titles in active slate.

04

Advisory Engagements

Select founders supported across brand, go-to-market and fundraising.

  • ShuttlersMobility
    17.6% revenue lift
  • QuidaxFintech
    Brand & strategy
  • TailoredConsumer
    $100K seed raise
05

Selected Production Work

Commercials, branded entertainment and advocacy content produced across the group.

06

Press & Media

Selected news coverage, interviews and editorial features across Nigerian and pan-African press.

Open to conversations on brand, business and film.

Adim is selectively open to advisory engagements, speaking invitations, board conversations and creative collaborations. The best way to start is with a short, clear note about what you are building and what you need.

Adim Isiakpona